Photo by    Rachel Waller

Photo by Rachel Waller

 
 

It’s easy for marketing messages to go sideways.

Your product is probably hard to explain. It’s new or technically complicated.

Prospects don’t give you much time to make your point. (They’ll give you, what—20 seconds? 280 characters?)

You serve multiple markets whose interests not only differ, but may even conflict. Market A resents with being lumped in with Market B.

These and other challenges demand better writing.

I guide your publicity and marketing materials.

I specialize in simple messaging for complex products and services.

I write content in all its forms: Case studies. Blog posts. Ebooks. White papers. Product literature. Websites. Facebook ads. Social media updates. Video scripts.

I ghost-write customer bylines for industry publications.

But before I start writing, I identify what you expect your marketing message to accomplish. Then I use your input to recommend a winning combination of message, medium, and demand generation.

Get your marketing message on the right path.

When I click with a client, we have a blast and do great work. See my portfolio for examples and my résumé for testimonials.)

Would you and I want to work together? To find out, take these three steps:

  1. Let’s talk on the phone for 20 minutes to compare your needs with my strengths.

  2. If we agree I may be able to help, let’s schedule an in-person conversation.

  3. At your request, I’ll submit a proposal to address the marketing and publicity challenges you describe to me.

Your marketing message guides your customers’ journeys to you. Don’t you want to make it as easy for them—and yourself—as you can?