It’s easy for marketing messages to go sideways.
Your product is probably hard to explain. Maybe it’s new, or technically complex.
Prospects don’t give you much time to make your point. (They’ll give you what—20 seconds? 280 characters?)
You serve multiple markets whose interests not only differ, but may even conflict. Market A resents with being lumped with Market B.
To complicate things further, internal stakeholders may hold different ideas about your value proposition.
Against those challenges, I guide your message to its clearest, most persuasive form.
It starts with the right questions.
You know what your marketing message needs to say in general terms. The challenge comes when you try to boil it down to something prospects will read or watch.
I ask the questions that lead you to the optimal message, whether it’s a one-time headline, a 1,200-word white paper, or a slogan that will last the life of the brand.
My questions help you think through difficult issues. It’s fun!
Then I start writing.
I specialize in simple messaging for complex products and services.
I write marketing content in all its forms: Case studies. Blog posts. Ebooks. White papers. Product literature. Websites. Facebook ads. Social media updates. Video scripts.
I ghost-write customer bylines for industry publications.
Then your team reviews and polishes the materials to make sure everyone’s on board.
Is the problem really with your message?
Let’s be honest: Sometimes the marketing message fine, and growth is stalled for some other reason. But until you get the message right, you can’t rule out the message.
So let’s get it right.
Get your marketing message on the right path.
Let’s talk about what you’re trying to accomplish, and how I might help:
Look at my pricing page to understand how I work.
Let’s talk on the phone for 20 minutes to compare your needs with my strengths.
At your request, I’ll submit a proposal to address the marketing and publicity challenges you describe to me.
Your marketing message guides customers to you. Don’t you want to make it as easy for them—and yourself—as you can?